The following information applies to Premium, Premium Duo and Ultimate advertising packages if you chose to have the one page promotional web site.

All one page promotional web sites that come as an option on the above Advertising packages will be Search Engine Optimized (SEO). One page promotional web sites that accompany the above advertisements will be titled, with a description and appropriate keywords. All one page promotional web sites will be added to our Google Site map and will be XHTML/W3C validated.

We use Google Site maps to inform Google's ‘robots’ about your advertisement to help internet users discover more about your business and services. This is done because search engines such as Google find information about our site and all it’s pages by employing software known as robots to crawl the web. Once the bots find a site, they follow links within the site to gather information about all the pages. This is called indexing the web site. We have programmed our web site so Googles robots revisit our site regularly to look for new or changed content. By using Google Site maps we help Google robots find new content by informing Google about all the pages on Discover Mornington Peninsula. This way Google knows exactly where to look for your advertisement allowing it to index those pages quickly.

We do know what we are talking about when it comes to SEO!